POP ROCKS® is the leading popping candy brand worldwide. POP ROCKS® is the original brand and also a national brand that is synonymous with popping candy, with loyal consumers since 1970’s and a wide target audience – from kids to older teens and nostalgic adults.
POP ROCKS® revolutionized the confectionery industry back in the 70’s when 500 million packages were sold in 18 months, becoming the “the hottest selling candy… in history”. It has since become a national brand full of energy, and a fast selling classic among top quality international confectionery items.
POP ROCKS® enjoys a pop culture icon status and phenomenal popularity. POP ROCKS® and the little Mikey myth are now part of American culture and a well known dispelled urban legend.